Making the decision to hire a business coach is not only a major one for any business, it also represents a significant investment.  While making the initial decision to hire a coach may have been easy, what is not so simple is ensuring the right steps are taking during the hiring process.

There are some common mistakes that business owners and managers make when hiring a coach that can significantly reduce the benefits of coaching.  Specifically, these are:

1. Lack of clearly defined business outcomes
2. No selection criteria (or criteria that are poorly defined)
3. Rushing the hiring process.

An outline of each of these mistakes along with how to avoid them is outlined below.